“We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs,” Izzo continued, “and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.” said in the release.įor every $1 pack of Skittles purchased in June, the company will donate $1, up to $100,000, to the Gay and Lesbian Alliance Against Defamation (GLAAD). “While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community,” Hank Izzo, Vice President of Marketing for Mars Wrigley U.S.
The “Pride Packs” will still include a variety of flavors such as strawberry, orange, grape, green apple and lemon.ĭuring Pride only one rainbow matters and that’s why we’re teaming up with and giving ours up in support of the LGBTQ+ community! LIKE THIS TWEET to be reminded when our SKITTLES PRIDE Packs are available. Mars Inc., the company that owns Skittles, announced that consumers will still be able to taste the rainbow, although the candies will be gray to highlight that “during Pride, only matters,” the press release said.
Skittles is introducing limited-edition colorless candies and packaging as it temporarily ditches its traditional rainbow color scheme to celebrate Pride Month, according to a press release.
